Start with your Employees to grow CX
- By AlexanderStoter
- Nov 6th, 2025
- Blog
As Ian Golding stated in his new Experience Operating System (XOS) you have to take Employees in account to improve Customer Experience. The way employees communicate within an organization is direct of influence in how Customers perceive and experience your Organization or Brand. But what is Communication and what role play Employees?The problem is what we mean by Communication and how to measure it and develop it to a next level. Which Communication Culture is dominant and how information is used in decision making processes that define service, journeys and products?In the search of answers and better understanding how to improve…
READ MOREBuild Customer Experience. Improve Communication. Get more Customer Centric. CCX model approach. Define your ultimate CCX level.
- By AlexanderStoter
- Oct 6th, 2025
- Blog
How customer centric is your organization? And at what CCX (Customer Centric Experience) level should it be? Is it only words or is it truly embedded in the daily behaviors and culture? Build your Customer Experience on Employee Experience and therefore improve Communication as well? The Customer Centric Experience index can help you in analyze and define your growth strategy that is based on outside in and inside out diagnose as well. It uses Communication as a key competence in which is made explicit and measurable aspect of your Corporate Strategy. Find her the summary of the CCXi approach. https://customercentricexperience.com/ccx-model/…
READ MOREThe Customer Experience starts not with you
- By AlexanderStoter
- Nov 28th, 2024
- Blog
Building Sustainable Customer Relationships is still a struggle for many companies. How to interact with customers, how do they initiate actions. The Individual behaviors digital and non digital which we see. All these actions they perform are initiated by them not you. Customer Journeys starts with a Customer. This urges a Customer Centric mindset in the Organization. Don’t compromise on taking the Customer Experience as the starting point and know that your Brand is less important then you think (Sharp, 2010). To get in connection with the mindset of a Customer, takes effort to gain deep insights. It urges real…
READ MORECustomer Experience needs Employees Experience
- By AlexanderStoter
- Nov 21st, 2024
- Blog
Organizations cannot hide the way they interact internal to the outside world. Improving your Customer Experience starts with your Employees Experience in every stage or job or department of your organization. Specific those who are representing the direct contacts, the interactions with the customer. Or those within an Organization who have indirect influence and are responsible for the Service and Products Designs and practices that are delivered. If you don’t threat the representative Employees in your organization like a Customer, what can you expect from Customer Experience? Even how complains are handled can in such perspective turn into positive experiences.
READ MOREProgrammatic Marketing helps Customer Experience?
- By AlexanderStoter
- Mar 18th, 2022
- Blog
Building Sustainable Customer Relationships is still a struggle for many companies. Since they have the digital opportunities like Marketing Automation and CMS systems to interact it doesn’t implicate a personalized approach. How do companies learn from all interactions in cross channels with a Customer? How do they initiate and activate based on personal intentions and needs. Individual behaviors digital and non digital. Digital Marketing Innovation set many professionals in the potential drivers seat, but it all starts with a Customer Centricity mindset. Don’t compromise on taking the Customer Experience as the starting point and know that your Brand is less…
READ MORECrowdfunding helps Customer Centric Experience?
- By AlexanderStoter
- Mar 15th, 2021
- Blog
The Ocean Clean Up is a true non business, social business idea. It’s about connecting people with the same drive. Participation can also be done on business intention, but crowdfunding feels more emotional as a participation and engaged ownership. The way such crowdfunding initiatives engage people, is based on trust and full commitment and involvement like it was in the early days of entrepreneurship where people feel connected with the company where they invest.
READ MOREContact
Feel free to contact us
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Customer Centric Selling, Utrecht, The Netherlands
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alexanderstoter@gmail.com
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+31 (6) 51088807