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Programmatic Marketing helps Customer Experience?

  • By AlexanderStoter
  • Mar 18th, 2018
  • Blog

Building Sustainable Customer Relationships is still a struggle for many companies. Since they have the digital opportunities like Marketing Automation and CMS systems to interact it doesn’t implicate a personalized approach. How do companies learn from all interactions in cross channels with a Customer? How do they initiate and activate based on personal intentions and needs. Individual behaviors digital and non digital. Digital Marketing Innovation set many professionals in the potential drivers seat, but it all starts with Strategy and Insights, which could be leveraged to each Individual Customer.  It is difficult to differentiate from segmented to personalized approach. Information gained…

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Crowdfunding helps Customer Centric Experience?

  • By AlexanderStoter
  • Mar 15th, 2018
  • Blog

The Ocean Clean Up is a true non business, social business idea. It’s about connecting people with the same drive. Participation can also be done on business intention, but crowdfunding feels more emotional as a participation and engaged ownership. The way such crowdfunding initiatives engage people, is based on trust and full commitment and involvement like it was in the early days of entrepreneurship where people feel connected with the company where they invest.

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